How will brands respond to "new retail" with Chinese characteristics?

In recent years, the retail trend in China has become the focus of attention for many international brands. Against this background, on 8th November, Mazars will hold the forum “How will brands respond to "new retail" with Chinese characteristics?”, and actively discuss with on-site guests on hot topics such as digitalization and consumer experience at Mazars CIIE booth (Trade in Services Zone 8.2A2-02).

The 4th China International Import Expo will be held in the National Convention and Exhibition Center (Shanghai) from November 5 to 10, 2021. Mazars, an international audit and advisory firm, will join the Expo as an exhibitor.

At this Expo, Mazars in China will bring about 30 forums and lectures under the theme of "Shape the future". Communicated via webinars and live streaming, Mazars experts will cover topics such as foreign investment, compliance, sustainable development, retail trends, innovation and diversity, so as to interpret future opportunities and challenges for online and offline audience.

In recent years, the retail trend in China has become the focus of attention for many international brands. Against this background, Mazars will hold the forum “How will brands respond to "new retail" with Chinese characteristics?”, and actively discuss with on-site guests on hot topics such as digitalization and consumer experience at Mazars CIIE booth (Trade in Services Zone 8.2A2-02).

We are delighted to have Mrs. Maggie Chan，Managing Director of Sephora Greater China, Mrs. Adele Zhang, Chief Chinese Consumers Officer of L’Oréal North Asia Luxe Division，Mr. Christophe Lauras, Senior Vice President Operations of Accor Greater China and President of the French Chamber of Commerce and Industry in China，and Mr. James Macdonald, Head of Research and Senior Director of Savills China to share their views and insights on this subject. Dr. Julie Laulusa, managing partner of Mazars in China and Member of the Group Executive Board will be the moderator.

We’d like to invite you to participate in and follow this round table at Mazars CIIE booth to share practices and experience, and foresee the future of China retail market with on-site guests and audience.